AI as Imagination: How Fred & Farid Rethink Creativity, Disruption and Brand Building
As AI makes creative production faster and more accessible, FRED & FARID is asking a more interesting question: what becomes more valuable when almost anyone can create? Frédéric Raillard explores imagination, emotion and the distinctly human qualities shaping creativity in the age of AI.
How Do Global Brands Build Campaigns That Work Across Cultures?
Global brands want consistency, but culture rarely travels unchanged. FRED & FARID co-founder Frédéric Raillard shares what years of building across China, Europe and the U.S. taught him about balancing global identity with local relevance.