The Next Beauty Counter Is an Algorithm. Who Gets Recommended?
What happens when ChatGPT becomes your beauty advisor? As AI reshapes how consumers discover skincare and beauty products, Clèco examines why brands like CeraVe dominate recommendations, what it means for emerging brands, and whether being recommended actually means being better.
Everyone’s Wearing Burgundy This Fall. Here’s Why It Works.
Burgundy is having a moment, but there’s a reason this fall color has staying power. From chocolate brown and cream to denim, grey and black, we look at why burgundy works so well—and how to make it part of your wardrobe without buying into an entirely new one.
Who Are Fred & Farid, the Independent Agency Betting Everything on Emotion?
Fred & Farid built a global creative agency around a deceptively simple idea: emotion matters. From Paris to Shanghai, New York and Los Angeles, we explore how independence, cultural insight and human creativity shaped the agency—and why its philosophy matters even more in the age of AI.
AI as Imagination: How Fred & Farid Rethink Creativity, Disruption and Brand Building
As AI makes creative production faster and more accessible, FRED & FARID is asking a more interesting question: what becomes more valuable when almost anyone can create? Frédéric Raillard explores imagination, emotion and the distinctly human qualities shaping creativity in the age of AI.
How Do Global Brands Build Campaigns That Work Across Cultures?
Global brands want consistency, but culture rarely travels unchanged. FRED & FARID co-founder Frédéric Raillard shares what years of building across China, Europe and the U.S. taught him about balancing global identity with local relevance.
A Perfume With Peptides? Luxury Wellness Just Crossed a New Line.
When Dubai-based longevity brand Longevium launched a perfume, it wasn't just entering the fragrance world—it was reflecting a larger shift in luxury. As wellness expands beyond supplements and skincare into every aspect of daily living, scent is becoming part of a new philosophy of intentional, sensory wellbeing.
Consumers Don't Have a Trust Problem. They Have an Information Overload Problem.
Consumers have more beauty information than ever before, yet making confident purchasing decisions has never felt more difficult. From AI and social media to ingredient lists and expert opinions, Clèco explores why information overload—not a lack of trust—is reshaping modern consumer behavior.
Can AI Replace Taste? The Future of Fashion in the Age of Algorithms
For generations, personal style was built through curiosity, experimentation, and instinct. Today, algorithms can recommend outfits, predict preferences, and curate entire wardrobes. But as artificial intelligence becomes fashion’s newest stylist, a bigger question emerges: can technology understand taste, or only our habits?
The B Corp Visibility Problem: Why Certified Brands Are Being Overlooked by AI
B Corp certification is one of the most rigorous credibility signals in modern business. So why are certified beauty brands barely showing up when consumers ask AI where to shop?
How to Do a Basic AI Visibility Check for Your Brand
If you have never searched for your own brand in an AI platform, you are already behind. Here is how to find out where you stand — in under 30 minutes.
Being Clean Is No Longer Enough: The AI Visibility Gap in Modern Beauty
The brands you actually trust aren't showing up when you ask AI where to shop. That is not an accident, and it has nothing to do with how good the product is.
The Mushroom Essence with One Peer-Reviewed Study — and Why It Still Deserves Your Attention - skin benefits, skin types, and mushrooms extract insights
The science behind cepoLAB's CLEPS® essence is genuinely interesting, but the evidence base is thinner than the brand lets on. We pulled the literature, found the one peer-reviewed study that exists, and broke down exactly what it proves, what it doesn't, and whether this mushroom-derived Korean essence is worth your attention.