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A Dubai Clinic Put Peptides in a Perfume. Genius or Ridiculous?

Dubai longevity brand Longevium has launched a peptide-infused perfume featuring Semax, Selank, and NAD⁺. Clèco explores the science, the marketing, and what this groundbreaking fragrance says about the future of luxury wellness.

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LIVING
A plate of mixed salad with cherry tomatoes, radishes, and blueberries, served with a side of green salad dressing, a glass of white wine, and a small bowl of green dressing on a white table.
WELLNESS
A tube of beige cream or paint surrounded by four glass marbles on a beige surface with a plain beige background.
BEAUTY & SKINCARE
A fashion model walking on a runway wearing a beige outfit consisting of high-waisted pants and a matching oversized jacket, with a beige top underneath, against a neutral background.
FASHION
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INSIGHTS

The Intelligence

Why Every Luxury Brand Is Dressing Like It's 1999 Again

A half stick of butter with a knife on a blue background decorated with yellow illustrations of butter packages and sleep symbols.

Moms are feeding their kids butter... before bed. We looked into it.

A bowl of beef stew with potatoes, garnished with parsley, served with mustard drizzle. A glass of beer, a fork, and knife are beside the bowl on a napkin.

The Skin You're In at 40 Is Not the Skin You Were Sold at 25. Here's What Actually Changes.

Beauty / Skincare

Beauty
The Exosome Boom: Miracle Skincare or Marketing's Next Buzzword?
The Exosome Boom: Miracle Skincare or Marketing's Next Buzzword?
The Last Black Box in Beauty
The Last Black Box in Beauty
The Best-Selling Clean Beauty Products at Sephora Right Now
The Best-Selling Clean Beauty Products at Sephora Right Now
The Skin You're In at 40 Is Not the Skin You Were Sold at 25. Here's What Actually Changes.
The Skin You're In at 40 Is Not the Skin You Were Sold at 25. Here's What Actually Changes.
The Skin Barrier Rituals: Why We're Using Cica Creams as Masks
The Skin Barrier Rituals: Why We're Using Cica Creams as Masks
When Your Skincare Isn’t Working: Maybe It’s Not the Products
When Your Skincare Isn’t Working: Maybe It’s Not the Products
The Clean Girl Aesthetic Isn't Working for Everyone — Here's What Actually Does
The Clean Girl Aesthetic Isn't Working for Everyone — Here's What Actually Does
The Science of Hair Health: Understanding Shampoos & Washing Hair
The Science of Hair Health: Understanding Shampoos & Washing Hair
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Fashion

Fashion
Why Everyone Is Wearing Butter Yellow this summer
Why Everyone Is Wearing Butter Yellow this summer
Why Every Luxury Brand Is Dressing Like It's 1999 Again
Why Every Luxury Brand Is Dressing Like It's 1999 Again
Could Circular Fashion Be the End of Fast Fashion?
Could Circular Fashion Be the End of Fast Fashion?
Is Luxury Worth It Anymore? Why Consumers Are Questioning Designer Fashion
Is Luxury Worth It Anymore? Why Consumers Are Questioning Designer Fashion
Capris, Reconsidered
Capris, Reconsidered
What Makes a Fabric Actually Clean — A Material Literacy Guide
What Makes a Fabric Actually Clean — A Material Literacy Guide
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Wellness

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Living

Lifestyle
The Third Place Crisis: Why Everyone Feels Lonely—and What Happened to Community
The Third Place Crisis: Why Everyone Feels Lonely—and What Happened to Community
How to Make Your Home Feel More Expensive Without a Full Renovation
How to Make Your Home Feel More Expensive Without a Full Renovation
5 films that named the problem — and what the conversation looks like today.
5 films that named the problem — and what the conversation looks like today.
The Space That Refuses to Choose Between Hustle and Health: Step Inside Gevity
The Space That Refuses to Choose Between Hustle and Health: Step Inside Gevity
Feng Shui: The Quiet Art of Living in Harmony
Feng Shui: The Quiet Art of Living in Harmony
Your 20s Are Not a Deadline
Your 20s Are Not a Deadline
6 Documentaries You Should Watch in 2026
6 Documentaries You Should Watch in 2026
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